3rd – 5th July 2017
The Barbican


The Convention blog aims to bring you some exciting, refreshing and insightful content, straight from the speakers themselves. If you are a speaker at Fundraising Convention, and wish to get involved, please contact Kris

Vicky Reeves

Increased giving through optimised online donation journeys – Alzheimer’s Society case study

: Vicky Reeves

Vicky Reeves explores how Alzheimer's Society engaged both internal and external stakeholders in a user-centred design process and how key research tasks contributed to the final product.