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CEO sleepout - how to run an effective social fundraising campaign with no budget

When & Where

12:00 - 13:00, Monday 2nd July 2018




Andy Preston



CEO Sleepout UK raises money to fight homelessness and poverty through business executives being sponsored to sleep rough for a night. In this sesion, you'll hear from its founder Andy Preston on the central role of social media in generating buzz around the campaign. From the first sleepout outside his local football club Middlesbrough to sleepouts at Wembley Stadium, The Oval and Cardiff Castle, you'll hear about the role social media played in raising nearly £800,000.