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Crowdfunding - friend or foe?

When & Where

10:30 - 11:30, Monday 2nd July 2018




Keith Williams



Does crowdfunding represent a seismic shift in the causes that people want to give to? Are people as passionate about charities as they used to be? In this session, JustGiving will explore the trends they've seen over the last 12 months and share the rewards they think people are now seeking when they donate to a cause. There will be insights and learnings from crowdfunding campaigns launched in the wake of the Manchester terrorist attack and Grenfell Tower fire in London, and discussion on how the sector can best approach incorporating crowdfunding into their fundraising strategies.