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A new brand promise – is it working?  One year on, discussing the learnings of launching a new brand

When & Where

16:30 - 17:30, Tuesday 2nd July 2019
Auditorium 2

Track

BP

Speakers

Victoria Kubie , Humah Akram

Level

>

The British Heart Foundation launched a new brand promise in July 2018, with an increased focus on growing income. ‘Beat Heartbreak Forever’ seeks to broaden our appeal and was designed to create a more emotional connection between us, our supporters, and our cause. But one year on, how has this translated to corporate and philanthropic audiences and what are our key learnings? This session will discuss our new brand strategy from a fundraising perspective and share an honest look at how we have taken our supporters and new audiences on a strategic journey to deepen their understanding and support for the BHF