< Back to Full Programme

How Pancreatic Cancer UK recruited over 100,000 high quality leads from cold prospects and doubled their regular donors using Facebook Ads

When & Where

15:15 - 16:00, Monday 1st July 2019
Cinema 1

Track

D

Speakers

Julie Roberts , Nick Burne

Level

> Small charities

Can you imagine exploding the size of your organisation’s database by 500% in 3 months from one channel? Imagine doing it for a Cost per Lead of around 40p as well as doubling your regular givers. This is what happened to PCUK when they tested a Facebook advertising funnel for their “Demand Faster Treatment” campaign.

In this fast-paced, practical digital acquisition case study, Julie Roberts from PCUK who managed the campaign and Nick Burne from RAISETHRU who helped them develop it, will deep dive into the exact steps PCUK took to launch and optimize this break-through campaign. We will cover funnel mapping (including optimising for a GDPR world), how PCUK designed their testing matrix, the “creative hacking” process that made all the difference as well as rapid scaling and optimisation tactics. We will also look closely at the conversion journey from lead to regular giving using email and telephone.

In this fast-paced, practical digital acquisition case study, Julie Roberts from PCUK who managed the campaign and Nick Burne from RAISETHRU who helped them develop it, will deep dive into the exact steps PCUK took to launch and optimize this break-through campaign. We will cover funnel mapping (including optimising for a GDPR world), how PCUK designed their testing matrix, the “creative hacking” process that made all the difference as well as rapid scaling and optimisation tactics. We will also look closely at the conversion journey from lead to regular giving using email and telephone.