< Back to Full Programme

How the RSPCA are using GDPR to build confidence in our brand through a supporter optimized Privacy Policy

When & Where

11:45 - 12:30, Tuesday 2nd July 2019
Barbican Hall

Track

D

Speakers

David Cole , Adam Moore

Level

> All charities

In this session the RSPCA and fastmap will take you through their Privacy By Design approach which involves supporters in the creation of a Privacy Policy. The RSPCA want to put supporters at the centre of all communications both by choice to build long-term, effective relationships and to comply with GDPR's focus on the data subject. We will explain how fastmap research is informing the RSPCA’s development of a Privacy Policy that delivers in four areas; comprehension; confidence in the RSPCA’s handling of personal data; reflecting the society’s brand values and contribution to a Net Promoter Score.