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Lessons from the frontline of the resistance

When & Where

12:00 - 13:00, Monday 1st July 2019

Track

D

Speakers

Michelle Ehrhardt , Paul de Gregorio

Level

> All charities

The world is changing, fundraising is changing. Driven by digital, civic participation is on the rise and no one talks about clicktivism anymore.

As a result of Trump’s Muslim ban 350,000 people donated over $24 million online to the American Civil Liberties Union (ACLU) and the money continued to pour in as the public found a way of registering their dismay at Trump’s presidency.

Michelle from the ACLU will tell the insiders story of the ACLU’s incredible fundraising performance since 2016, while Paul will share what we can learn from how the ACLU and others have firmly embraced movement building and digital to mobilise their supporters.