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Lights, Camera, Capital Appeal!

When & Where

15:15 - 16:00, Monday 1st July 2019
Frobisher 4




Emma Leiper-Finlayson



In June 2017 Sue Ryder launched a £3.9 million capital appeal project to extend their specialist neurological care centre in Aberdeen. For 10 years the centre had no dedicated fundraising team in place and local profile of the charity and cause was low to non existent. Learn how the feasibility study shaped thinking around the appeal, why community has played such a key role in delivering the target, how the team harnessed PR and marketing to drive momentum and support, and top tips for growing community income outside of a capital appeal.