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#Proudland: building a successful joint-branded partnership

When & Where

15:10 - 15:55, Monday 1st July 2019
Garden Room




Joshua Trott , Rosie Leverton , Andrea Ross , Georgina Fuoco


> Corporate Fundraisers and Leaders

In October 2017, Poundland chose three national children's charities (Make-A-Wish, Tommy's & Whizz-Kidz) to form it's new #Proudland partnership. This represented a new, exciting opportunity for the charities assuming that an effective joint brand could be developed, drawing on the relevant strengths of each organisation to unlock the incredible potential of this national retail partnership. One year on, and with over £1million raised, we are continuing to grow our reach and develop our brand to break new ground - and this session will provide an overview and case study of how we achieved this.