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Unlocking the potential of student fundraising

When & Where

11:45 - 12:30, Wednesday 3rd July 2019
Frobisher 4

Track

CEV

Speakers

Vicky Wallace

Level

> INTERMEDIATE

Far from the media image of lazy and apathetic 18 year olds, university students across the U.K. are actually engaged and accessible advocates for registered charities. Working for four years at Hope for Children and East African Playgrounds respectively, Vicky and Andy raised over £1,000,000 a year from students, whilst also building other income streams as a result of their student fundraising programmes. In this session we will be sharing the keys to this success; from developing a product, to realising the lifetime value of each supporter. We’ll talk through case studies of events, products and campaigns whilst teaching you how to apply relationship principles to a one-off events market, making this a valuable session for all community fundraisers.