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Gabriel Hartnell - Rendered on: 19/04/2019 18:26:47

Gabriel Hartnell Add To Favourites

Job Role

Fundraising Manager

Organisation

WWF-UK

Biography

Gabriel has worked at WWF in the UK and abroad for scarily close to ten years, on face to face fundraising, TV and retention, as well as some work with corporate fundraising campaigns, product development and innovation.

He insists experiential marketing is the way forward, but that making the most of it would require changes in the way charities market themselves as holistic entities, which may or may not really make sense, but you can ask him about that if you want – he’s writing this so he said it was OK. For the record, he did not say he has the answer.

Gabriel will be joined by a couple of other people in the sector who have also tried experiential marketing to varied degrees of success, but still think it can work, and four people can’t all be wrong…