Hilary Cross - Rendered on: 16/06/2019 12:49:12

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Job Role

Leadership and Strategy Consultant


Freelance and Change & Transformation


Hilary is a team leadership, marketing and strategy consultant and Associate at Change & Transformation who has inspired award-winning marketing for over 25 years. Her most recent executive role was at the British Council where, as Global Marketing Director, she led the 2018 transformation of the organisation’s marketing model to align and professionalise the function across 113 countries. Her responsibilities included external affairs and strategy development as well as global brand, marketing and corporate communications – her aim was to ensure the organisation’s role in international cultural relations was clear and impactful. She is a strong believer in the power of engaging customers and driving creative excellence to build successful brands. For eight years until 2015, on the board at Macmillan Cancer Support, she contributed significantly to the growth and success of one of the UK’s top charities, launching its Not Alone campaign and winning Marketing Society Brand of the Year 2015.

Her experience includes business governance, change and programme management, team development and strategic thinking, skills also gained in her non-executive roles on the Board of Trustees at the Prisoners’ Education Trust. Hilary is interested in social justice, the arts and Tottenham Hotspur FC.