Maddy Eastwood MInstF - Rendered on: 20/06/2019 13:14:38

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Job Role

Senior Direct Marketing Manager


Battersea Dogs & Cats Home


Maddy Eastwood began working in Charity Direct Marketing more than 25 years ago.
After 10 formative years at Help the Aged (now Age UK) she went on to be DM & Legacy Manager at International Fund for Animal Welfare before a move to Spain for a few years to teach English and ride Andalusian horses. Short term contracts with the DM teams at British Red Cross and National Trust kept her in touch with the sector and on returning to the UK in 2006 she worked for a Database consultancy before moving back to charity fundraising as DM Acquisition manager with CAFOD.

Maddy has been at Battersea Dogs and Cats Home since May 2011 where she leads on the relatively recent IG programme, contributing to an eight-fold increase in income and significantly increasing the database of active donors during that time.