Back

Mike Colling - Rendered on: 19/02/2019 03:42:36

Mike Colling Add To Favourites

Job Role

CEO

Organisation

MC and C

Biography

Mike has been a media man for 30 years. During that time his interest has expanded from media interactions that merely generate awareness to those that stimulate consumers to take commercially valuable action.
He is a serial entrepreneur, having set up and helped run successful traditional advertising agencies, direct marketing agencies, media agencies and digital agencies.
He’s the founder of MC&C: a media neutral performance agency.
They use data and media to create profitable, sustainable growth for clients.
Data to understand which consumers clients should recruit.
And media to shape their journeys to become long term, loyal customers

Mike was one of the pioneers of direct response media in the UK, and regularly speaks on this subject and on future media developments. He is chair of the JIC for Mail Steering Group and a fellow of the IDM.

Mike lives in the Chiltern Hills with his wife and an ever growing menagerie of animals.