Roger Lawson - Rendered on: 24/02/2019 04:23:19

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Roger Lawson Consulting


Roger Lawson is a fundraising consultant who helps large and small charities to build inspiring and profitable individual giving programmes.

Roger’s work with clients is based on three principles:
1. Insight must drive everything! He loves speaking with donors in research groups and analysing data to find unique, golden emotions that drive loyalty for all donors.
2. Donors must be inspired. He creates messaging, products and supporter journeys that inspire donors and give them real value. And he has recently created About Loyalty which enables charities to measure how inspired their donors are.
3. Creating a donor-centric culture is critical. He works with leadership teams to create cultures that value donor satisfaction and loyalty as much as income.

Roger is on the committee of the Insight in Fundraising SIG, an advisor to Professor Adrian Sargeant’s Relationship Fundraising study and led on the measurement project for the Commission on the Donor Experience. He is also a Trustee and volunteer for international and local organisations, a kids’ football coach and a cub leader. Dyb dyb dyb!