Roger Lawson - Rendered on: 20/06/2019 13:12:38

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About Loyalty


Roger Lawson helps charities create and implement supporter experience strategies that excite and inspire donors to give… and keep giving!

Roger’s approach is based on a passion for understanding the unique, personal motivations why their donors choose to give. He’s a great believer in the importance of measuring the right things and, in 2015, he founded About Loyalty to enable charities to measure and benchmark the satisfaction and loyalty that their supporters feel towards them.

Roger has held senior fundraising positions at Feed the Children and WWF, been strategy director of Cascaid and The Good Agency (two of the UK's most innovative and successful fundraising agencies) and now works directly with charities and universities as a consultant.

He’s on the steering groups for the IOF Supporter Experience and Insight in Fundraising groups, is an IOF Convention board member and is a judge of the Donor Experience Award at the National Fundraising Awards.

In his spare time, Roger coaches a junior football team, runs a cub pack but is most happy running around a tennis court.